The first day of Think up Culture! was filled with conferences and activities with a wide participation of the assistants. With the complete rooms of Can Balaguer, the challenge was to verify the hypothesis that the creative and cultural industries can transform a city or a territory.
These days always become a space for the exchange of ideas, concepts, good practices and mistakes made and shared. Tonina Matamalas, Mallorcan illustrator has accompanied us during these days, to capture in a graphic way, the ideas, concepts and experiences that both: speakers and attendees have exchanged.
Jordi Llabrés of the University of the Balearic Islands, explained the objectives of Iniciativa Ramón Llull 2030, promoted by civil society: “Transformations are to bring together, not divide the structure of the city”
Gabriel Horrach, Managing Director of Model de Ciutat, Urbanisme i Habitatge Digne of the City Council of Palma, explained that “the transformation of the city will be possible as long as changes are made from the bottom up and the quality of life of citizens is improved”.
We believe that focusing attention on territories that have gone through a process similar to the one of Palma may inspire and encourage us. Both Liverpool and London have defined interesting transformation strategies with creativity and culture as the driving force.
Erika Rushton in addition to sharing the keys of all the work done in North Liverpool through Beatiful Ideas Co. participated in the work sessions contributing many ideas, with the intention of collaborating in future initiatives in Palma.
What happened in North Liverpool is a clear example of changes promoted from civil society, from the bottom up. The citizenship was actively involved in the regeneration of the area, painting their houses, cleaning empty areas, creating gardens, favoring street artists. They created a market as a meeting and visibility point for artists, as well as forming a fund to finance creative initiatives with potential and that would add value to the area. Currently Beatiful Ideas Co. invests in projects constantly and bases its activity on the triple axis: ideas – action – business, without ever losing sight of the fact that the economy must be inclusive. Take an action!
The city of London has been facing a deep transformation for more than ten years through creativity and culture. It is a part of a network of 60 European cities that have culture as the axis of their development and that invest decisively in both infrastructure and facilities for creative artists and companies.
Laia Gasch, cultural advisor at the London City Council, remarked that thanks to this commitment of the city to culture the creative economy and the tourist arrivals with cultural motivations increased exponentially, but above all efforts focused on the population stay in the city, attracting young artists and enhancing the pride of being a Londoner or living in London.
Kai Houtari, the director of The Cable Factory the largest cultural center in Finland, contributed his experience in discovering and implementing new business models for cultural and creative initiatives. Creative Lenses has participated in a European project of great repercussion and during the last two years has focused on identifying the keys of these business models. The most clear one: artists must create and ally with managers that make viable the initiatives and companies economically, and sustainable over time.