Heritage, tourism and new technologies will focus on the first day of 05 Think up Culture! Menorca

In less than a week, on Wednesday, November 14th, the 5 Think up Culture! Menorca lectures will begin. For two days at the BitMinorca Centre we will learn more about how cultural and creative industries became a transversal sector capable of generating a new economic and social context for Menorca, based on talent and innovation. After the last edition of Think up Culture! Menorca, in 2017, we want to continue weaving indispensable networks between three priority sectors on the island: Culture, Tourism and Technology. The ultimate goal is to make companies and projects related to the cultural and creative industries stronger.

On November 14th at 9:30 a.m. at Bit Menorca Centre in Alaior, we will start two intense and enriching days. The Minister of Tourism of Menorca Insular Council, Maite Salord, will be in charge of opening the program and welcoming all the participants. Next, at 9:45 p.m. Soledad Gómez of MediaMusea will talk about Cultural Heritage, Technology and Innovation, the director of the Bit Center, Carme Crespo will moderate the session. What way is technology and innovation used for The use, diffusion, and approach to the public of cultural heritage? A speech will be presented on the advantages and returns that can be achieved with the application of technology and innovation on both material and non-material cultural heritage, and the facilities available for the transformation of the territory.

Next, at 11:00, two reputed experts in cultural management, in duet format, will discuss new media and channels to develop cultural audiences issues. Mr. José Quero, specialist in the creation of cultural audiences and doctor of the University of Málaga, and Antoni Nicolau, recognized cultural manager, historian and museologist, currently responsible for the cultural diffusion website Menorca Island of Culture. The conversation will be moderated by Miquel Payeras, the director of Cluster of Technological Innovation in Tourism of the Balearic Islands. The question we want to reflect on in this session is: How can cultural audiences be developed between a fragmented public, who uses different channels and devices?

After the coffee break, at 12:30, we will perform two sessions of LIGHT (space dedicated especially to participation and knowledge): a meeting with the public that reflects and distils the joint knowledge. The session is directed by Power House Hub and the conclusions will be presented through a graphic report by the artist Aina Sastre from Menorca. This blog will have another session at 17:15.

At 3:00 pm we will continue with debate: Bep Al·lès, director of El Iris magazine; Joan Taltavull i Carretero, artistic director of Pedra Viva Festival and Antoni Ferrer i Rotger, island director of Culture and Heritage of the Council of Menorca, will participate in a debate on the idea “Menorca as a cultural destination and the new challenges of tourism.” Menorca can compete in front of other destinations focused on cultural tourism? Is it sustainable? For an hour we will try to answer these questions.

Portuguese expert, Cristina Farinha, will take over at 4:00 p.m. She is an independent consultant for the cultural and creative sector. She is currently a member of the European Capitals of Culture Selection and Monitoring Panel since 2015; external evaluator of the European Commission for the Creative Europe and Erasmus + and Programs of the Robert Cimetta Fund for Artistic and Cultural Mobility in the Mediterranean and the Middle East. She has been working since 1996, with various institutions and networks at the local and international level, her focus of interest are cultural policies and their role in governance and development; training and vocational training in the sector; and the promotion of international cooperation and mobility. We believe that she is the perfect person to speak and try to unveil what are the keys to the financing of cultural projects.

We will close this intense day with a fun session, CROWD, at Sa Sinia Art Hub (Es Castell) with an improvisation by Teatre del Xoc.


Download the full program here

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Think up Culture! is supported by Ministerio de Educación, Cultura y Deporte, the stamps of Cultura y Mecenazgo and #Europeforculture; are possible thanks to Turismo de Menorca, Consell Insular de Menorcar, Institut d’Estudis Baleàrics, Govern de les Illes Balears ,, Museu de Menorca, Fundació Bit, Baleària Fundation, Set Hotels.


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