Press conference to present the Menorca edition of Think up Culture!

The fifth edition of Think up Culture! will begin in Menorca, this November,and will continue in Barcelona, Izmir, Palma and Ibiza. This edition has been presented in Museu de Menorca and it has a new part: a call of ideas to participate in a mentoring and acceleration program. There is time to apply untill October 28 and the winner will will receive a prize of € 500 in cash..

The vice president of the Insular Council of Menorca, Maite Salord, the Insular Director of Tourism Promotion, Isaac Olives, the Director of Centre Bit, Carmen Crespo and the co-director of Think up Culture! have been responsible for presenting the program and the speakers that will take place this November 14 and 15 at the Centre Bit of #Menorca.

Do not forget that the Cultural and Creative Industries (CCI’s) represent a great possibility for economic and social transformation based on talent and innovation.

In these days an approach to the creation of cultural tourism products related to the material and immaterial heritage of Menorca will have place, as well as cinema and territory and digitalization, new technologies and development of new cultural audiences.

You can rethink a new key in the form of film tourism, thanks to the great tangible and intangible heritage that Menorca has both in its territory and its landscapes and gastronomy, without forgetting the importance of innovation and sustainability of that territory.

Proposing cinematographic tourism as a great generator of the territory’s capacities and obtaining a transforming powerfrom the indigenous culture, as well as an essential element, and approaching to studies of the impact on Menorca and its sustainability.

Wednesday November 14

09:30-09:45 OPENING

09:45-11:00 TALKS

Cultural Heritage, Technology and Innovation

Speaker: Soledad Gómez from MediaMusea.

11:00-12:00 TALKS (Dueto)

New channels, new media, new technologies, the same challenge: to develop cultural audiences” where they will talk about how to take advantage of new communication ways to develop cultural audiences.

Speaker: María José Quero specialist in creation of cultural audiences and Doctor of the University of Málaga, Antoni Nicolau,Historian, museologist and cultural manager, collaborator of Ideas and strategies for the Heritage, the General Direction of Cultural and Scientific Relations of the Spanish Agency of International Cooperation for Development (AECID) Mediterraneum/ Menorca Illa Cultura

12:00- 12:30 Coffee Break

12:30- 14:30 LIGHT

Culture, identity and tourism (I)”

Rapporteur / Illustrator Aina Sastre

14:30- 15:00 LIGHT

Creating networks with coffee

15:00-16:00  TALKS (Debate)

“Menorca as a cultural destination”. The new challenges of tourism in Menorca

Speakers: Bep Al·les Director of Cultural Magazine El Iris, Joan Taltavull Artistic Director of Pedra Viva Festival, Antoni Ferrer Insular Director of Culture and Heritage of the Insular Department of Menorca

16:00-17:15  TALKS

“Where is the money?: Keys for financing creative and cultural projects”

Speaker: Cristina Farinha, Member of the Selection and Monitoring Panel of the European Capitals of Culture and external evaluator of the European Commission for the Creative Europe and Erasmus + programs and the Roberto Cimetta Fund for Artistic and Cultural Mobility in the Mediterranean and the Middle East.

17:15-18:00 LIGHT

Culture, identity and tourism (II)”

Rapporteur / Illustrator Aina Sastre

19:00-21:00  CROWD

“Cultural improvisation” + Appetizer

Place:  Sa Sinia Art HUB

Artist: Teatre del Xoc


Thursday November 15

09:30- 10:45 MASTERCLASS

“Film Destinations”

Speaker: Rosa Llorca from Benidorm Film Office

10:45 -11:30 TALKS (Debate)

Public and private collaboration to turn the island into a cinematic dish

Speakers: Natacha Mora from Canarys Islands Film , Koldo Lasa vice president of Spain Film Comission, Germán Traver Head of the Department of Locations of Palma Pictures

11:30-12:00 Coffe Break

12:00-13:00 TALKS (Dueto)

Cinematographic Tourism. The economic, cultural and social impacts

Speakers: Eugeni Osàcar, expert in marketing, heritage, cultural tourism and film tourism. Anja Hartung Sfyrla Visit Denmark, Responsible for the tourism impact project in Denmark of Trolls (Dreamworks)

13:00-14:30 Projects Presetantion


By: Miquel Àngel Maria Ballester

Attendance at the conference is free with limited capacity, book your tickets through ticketea: Wednesday 14 and/or Thursday 15.



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