SCHEDULE 05Think up Culture! Menorca

The next 14 and 15 November 2018 in the Center Bit Menorca of Alaior (Menorca), we will develop a discussion and discussion forum to address the great possibilities offered by the Cultural and Creative The debates, conferences, participatory sessions and networking will be addressed with a double thematic lines:


  • Discover and strengthen the relationship between Heritage, Tourism and Technology
  • How to make Menorca a destination for audiovisual shoots and boost cinematographic tourism


We will have the presence of renowned professionals such as Eugeni Osacar, expert in marketing, heritage, cultural tourism and film tourism, Soledad Gómez museologist, cultural manager and regular lecturer of TEDxLaRioja, representatives of the Spain Film Commission, as well as professionals from the field of culture and technology.


After the first edition in Menorca in 2017, Think up Culture! Menorca is repeated with the intention of strengthening the CCIs and weaving indispensable networks with two priority sectors of the island: tourism and ICT.

The conference will put on the table aspects on culture, technology and tourism as the creation of cultural tourism products related to the material and immaterial heritage of Menorca, film, creation, digitalization, new technologies and the development of new hearings.

Aina Sastre, the invited artist, will capture the conclusions in a graphic way to incorporate it into the web as work material later.

The activities will start from 09:30 and finish at 18:00.

Think up Culture! is co-organized by the Cluster of Technological Innovation in Tourism of the Balearic Islands, Balears.t and PowerHouse Hub.

This fifth edition has the suport of Culture Ministry, the sponsorship of the Fundació Foment del Turisme de Menorca and the cooperation of Institut d’Estudis Baleàrics, the Centre Bit Alaior, and both from Govern de les Illes Balears, the Museu de Menorca and Fundación Balearia.


Wednesday November 14

09:30-09:45 OPENING

09:45-11:00 Cultural Heritage, Technology and Innovation

11:00-12:00 Duet: ““New channels, new media, new technologies, the same challenge: to develop cultural audiences” where we will talk about how to take advantage of new communication channels to develop cultural audiences.

12:00- 12:30 Coffee break

12:30- 14:30 Culture, identity and tourism

14:30- 15:00 Creating networks with coffee

15:00-16:00  Debate:Menorca as a cultural destination

16:00-18:00 The new challenges of tourism in Menorca

18:00-19:00 Playful activity for the attendees


Thursday November 15 

09:30- 10:45 Masterclass: Film Destinations

10:45 -11:30 Debate: Public and private collaboration to turn the island into a cinematic dish

11:30-12:00 Coffee break

12:00-13:00  Duet: Cinematographic Tourism. The economic, cultural and social impacts



Attendance at the conference is free with limited capacity, book your tickets through ticketea: Wednesday 14 and/or Thursday 15.
Do not miss them!

We are waiting for you at the Center Bit Menorca!

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