The fourth edition in Palma

We love Palma, at all times of the year. For those who do not know it, it is a modern, vibrant, cosmopolitan city, open to the sea, but also to the interior of the island, where its roots lie.

There are more than 400 thousand inhabitants, of 150 nationalities, which makes it a laboratory for social and cultural coexistence. The city has one of the best connected airports in Europe, two hours on average of any of its main capitals, and its service infrastructures, are prepared to meet the demand of its citizens and also of visitors

The city treasures vestiges of the different inhabitants that it has had throughout history. The various Roman, Arab and Christian occupations have given a unique character to its historical – architectural heritage. The old town retains the shape given to it by the defensive walls and grew around it until it became the city we know today.  Since the mid-twentieth century visitors from northern Europe discovered the benefits of the island and from there begins the development of a solid tourism industry, formed by local companies that are now highly internationalized. Currently around 17 million tourists visit the Balearic Islands and Palma is one of the most demanded cities by tourists throughout the year. Year to year the increase of the tourist influx is notorious to which a large number of cruise passengers adds. A tourist activity has radically transformed the physiognomy and demography of the old town and the surrounding neighborhoods. For some time the city faces several challenges, such as dealing with gentrification, the diversification of the economic model, increasing environmental sustainability, in short making a city much more oriented to provide services to the people who inhabit it.

The next edition of Palma Think up Culture! closes the fourth cycle of the project that has already gone through Menorca, Ibiza and Argentina. The transformation of the tourist territories through the Cultural and Creative Industries will be the axis of two days of conferences and activities in Can Balaguer, on 21 and 22 February. The participants can learn about experiences of cities that have already gone through this process of change and listen to the experienced professionals. There will be a walk with stations in the future cultural and creative district in the neighborhood of La Soledat and the Polígono de Nou Llevant and then through different dynamics they will be able to propose initiatives for the future of the district.

Think up Culture! has the support of the Ministry of Culture of the Government of Spain, the Turisme Agency of the Balearic Islands, the City Council of Palma, the Fundació Mallorca Turisme, the Ramon Llull Initiative 2030, among other entities.

Admission is free but seating limited. Register at this link

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