The fourth edition of Think up Culture! arrives to Palma to debate about the transformation of the touristic areas through the initiatives linked to creativeness and the culture. On February 20, 21 and 22 of 2018 the members of the Initiative Ramón Llull 2030 will take the lead role.

José Juan Novas, the alma mater of the project, explains what it is based on:

Ramón llull 2030 is a is a citizen initiative that aims to sensitize and energize the Administrations, the University, Companies and Civil Society of Palma to address the change of the City Model and the evolution of the Economic Model of the Region through the development of a Smart Area/Smart lab in the Litoral de Llevant of the Bay of Palma.

It is based on taking advantage of a series of opportunities that concur at this time: revision process of the City PGOU, Strategic Plan of City Model and Smart City Master Plan as strategic planning of the City Council as well as the Smart Specialization Strategy RIS3 of the Government of the Balearic Islands.

And the need to provide solutions to a series of challenges that the city has planned in the area as they are:

  • The incorporation of Port Vell to the socio-economic activity of the City
  • The rehabilitation and enhancement of the Gesa Building and its surroundings
  • The strengthening of the Palacio de Congresos complex as a lever of the new economic Model
  • The rehabilitation of the Nou Llevant / Soledad Sur neighborhood and the design of the new development areas
  • The treatment of the Maritime Promenade as indication of the territory and axis of mobility of the zone.

The characteristics of this SmartArea / Smart Lab are based on the experts’ proposals of the Debate Days celebrated in April 2016 and propose structured solutions in four layers:

  • Layer of supply networks and basic services: Water, energy, waste and communications,
  • Urban design layer: spaces and infrastructures, mobility, security, sustainable housing,
  • Layer of economic and social development: creative and collaborative economy, business incubators, health, education, environment, local commerce, urban gardens, …
  • Governance: Technological platforms, citizen participation structures, financing, legal security, procedures for promoting public-private collaboration, innovative public procurement.

Its development is concentrated around three economic settlements of emerging industries that will strengthen our economic model:

  • A Nautical Pole as support to the booming activity of the sector
  • A Cultural and Creative District that founded the rehabilitation of the area
  • A HUB of Technological Research and Development that puts in value the activity of the Belt of Science and Technology

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